The client wanted a campaign to encourage holiday home owners to part exchange and upgrade during the Autumn with free site fees for the next year.

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The design needed to work within their current branding but have it's own style to work across all assets.

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The campaign consisted of

• roll-fold direct mail peice with multiple versions sent to exitsing owners
• sales office and holiday home window graphics

• large sales office display banner with floor sticker footprints leading to it and hanging ceiling graphics

• table talkers

• storm board poster
• apprasisal form for owners to complete

• sales team incentive board for recording sales

• web page banner

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